Lee’s Famous Recipe Chicken launches 60th anniversary prize wheel

Lee’s Famous Recipe Chicken is marking its 60th anniversary with a daily online prize wheel for Famous Rewards members through Dec. 6, offering more than 100,000 instant prizes and a year of free chicken to one grand-prize winner. The promotion also supports the brand’s broader anniversary push, which includes the $19.66 Box and other limited-time offers.

Why it matters: - Lee’s Famous Recipe Chicken is using its 60th anniversary to drive repeat visits and reward loyalty. - The promotion gives members a daily reason to engage with the brand across the website, app and restaurants. - One grand-prize winner will get free chicken for a year, a high-value reward designed to generate attention and sign-ups.

What happened: - Lee’s Famous Recipe Chicken launched a 60th Anniversary Prize Wheel for Famous Rewards members. - Members can play once per day through Dec. 6. - More than 100,000 instant prizes are available. - Lee’s said the promotion is part of its ongoing 60th anniversary celebration.

The details: - The prize wheel is available through the Lee’s website, the mobile app or by scanning a QR code at participating locations. - Members must verify their Rewards information before spinning. - Instant prizes include 10 Lee’s Rewards Points, a free regular-size fountain drink, a $2 reward and a $10 reward. - Instant-win rewards expire three days after they are won. - New customers can join Famous Rewards for free by downloading the Lee’s mobile app and signing up. - New members receive a $5 welcome reward and earn points with every purchase. - Each daily spin counts as one entry into the grand-prize drawing. - The grand prize is Free Famous Recipe Chicken for a Year. - The winner will receive 52 weekly rewards, each valid for a free 8-piece box of Lee’s Famous Recipe Chicken. - Lee’s will draw the winner on Dec. 16, 2026. - Legal residents 18 and older in Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, Missouri, Ohio, South Carolina, Tennessee, Virginia and Wisconsin can enter. - No purchase is necessary to enter or win. - More information is available at LeesFamousRecipe.com or on Lee’s Facebook and Instagram pages.

Between the lines: - The campaign leans on gamification to turn the anniversary into a daily habit rather than a one-time promotion. - The free-chicken grand prize and recurring instant rewards appear aimed at boosting loyalty program participation and app adoption. - Lee’s is pairing the prize wheel with other anniversary offers, including the $19.66 Box, to keep the celebration visible across channels.

What's next: - Daily play continues through Dec. 6. - Lee’s plans to draw the grand-prize winner on Dec. 16, 2026. - The company is likely to keep using its 60th anniversary as a marketing theme through the rest of the year.

The bottom line: - Lee’s is turning its 60th anniversary into a loyalty campaign, with daily rewards now and a year of free chicken on the line.